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Fundamentals of Digital Marketing Target Media Wireless Bridge iMailing

When you own a business, whether online or off, you know the importance of not only staying in touch with your existing customers but constantly trying to find new ones. There is so much automation available online today that it can make this process much easier. One of the best tools you can use is a service that will enable you to use contact email marketing.  

Contact Email Marketing Is Effective

Having a website can be extremely beneficial to an offline business ( and mandatory for an online business!). Still, mostly, people won’t visit your website more than once (of course, if your website offers a lot of products or services, you will likely get repeat visitors). Still, if your website is more informative, it’s tough to get people to come back.  

If you have a method for capturing their contact information, such as an opt-in form, you can build a very large email list. When they opt into your list, they tell you it’s ok to send them emails. This is the very best way for you to establish yourself as an expert in your field and build trust with your customers or would-be customers. 

Of course, as with most things, implementing this method might take a little trial and error. One of the biggest mistakes many people make with their opt-in list is that they don’t contact enough their customers and offering them a special deal. This can be as simple as telling your customers of an upcoming sale and ensuring they know they are getting prior notice only because they are on your email list. You can also offer coupons or other incentives.  

If your business is more serviced based use this method to inform your customers of any new services. This allows you a great opportunity to keep in contact with your visitors and provide them with some valuable perks. That will make them eager to open and read every email that they receive from you. 

Another helpful tactic is to use your existing customer email list to find more customers. A great way to do that is to offer your existing customers an incentive to get their friends and family to become a customer too. For example, suppose you have an offline store. 

In that case, you could offer everyone on your list a coupon off of the purchase price if they refer someone else to your store and that person signs up for your email list. There are many ways you can do this, but you get the point, an email list can be a wonderful way to leverage your existing customer base. 

If you will spend some time to build a list of customers, or potential customers, and then spend some time to keep in contact with them and build a relationship with them by offering them information and special deals just for being on your list, you will have an extremely powerful tool in building your business. Contact email marketing, when done correctly, can be like money in the bank.

Business To Business Email Marketing

Email marketing is an extremely efficient and effective method of increasing your sales and customer base. Still, as with so many other marketing tools, if you don’t know what you’re doing, it can cause more harm than good. Never forget that you are marketing to other companies and not individuals, so your messages need to be tailored to your actual audience. When your company is trying to establish a business-to-business email marketing strategy, your approach has significant differences than if you were working on a business-to-consumer campaign.  

Here are a few of the major points you need to consider creating a more effective and profitable email marketing campaign:

  • 1. Keep it simple. If you were to meet with a prospect in person, you would ensure that your pitch was straight to the point. When sending B2B emails, you want to achieve the same no-nonsense tone. Their time is valuable, and you want to prove to them that you appreciate that fact by getting right down to business in your email, just as you would if you were talking to them in person. 
  • 2. Don’t forget the “WIIFM” (what’s in it for me) approach to your email messages.  Make sure that you clearly articulate what advantages your company can provide to their company and why it just makes sense for them to do business with you. Structure your email message in such as way as to set yourself apart from the competition.  
  • 3. Don’t be afraid to ask them for their business. If you don’t have a clear call to action such as ‘click here now, for example, they may do nothing. It’s one of the most common mistakes marketers make; they don’t ask the prospect to take action or ask for the sale. Don’t make this mistake. 
  • 4. To optimize the effectiveness of your email campaign, make sure you take the time to learn more about your prospect’s business and what you can do to help them.  This information can prove extremely helpful when you are composing your email message. By adding specific points to your email that would only apply to their particular business, you are letting them know that you’ve taken the time to learn about their company and their needs which will help you build trust with them. 
  • 5. Remember, this business has its marketing campaigns, and they are familiar with all the tricks.  Don’t try too hard to ‘sell’ them. Keep your message short and on point, and follow up with a firm and clear call to action. 
  • 6. Track your results.  You want to keep track of open rates and an increase in sales and customers. You need to know which campaigns work and which ones didn’t. This information will allow you to tweak the ones that work, reuse them, and start from scratch on some less effective campaigns. 

Email marketing can be a tremendous benefit to any business building strategy. Take the time to research your market before you implement your business-to-business email marketing plan. This added step will allow you to make more money and increase your customer base for a tiny investment.

5 Mistakes to Avoid in Your Email Marketing Campaign

These days, most businesses have an email marketing strategy. However, with over 294 billion emails sent every day, your business must stand out from the crowd. The last thing you want to do is spend your time and effort creating an email campaign only to have your emails go unread. Here are five mistakes to avoid making with your email marketing campaign. 

Sending Your Emails from a donotreply@yourdomain.com

Sending your emails from a do not reply, or no reply email is incredibly unwelcoming and uninviting. Don’t be shocked if your open rate is low if you send your emails from one of these addresses. You always want to make sure you send emails from an address that your customers can reply to if they have issues or questions.

Sending Image Only Based Emails

Only about 33 percent of email subscribers will have their images turned on by default. This means that nearly two-thirds of your subscribers cannot read your email but instead face a long, empty box. Plus, text-only emails have a 40 percent higher click-through rate than those that contain only images. If you do decide to use pictures, make sure that you repeat everything in simple text.

Not Linking to Your Website

The entire goal of email marketing is to get people to click through to your company website. Your email needs to include at least one link that sends subscribers to a dedicated landing page that continues the email message. Similar to marketing campaigns that utilize search engines, you want to create a dedicated landing page for your email campaign, making sure that you include the link in the email. 

Using a One-Size-Fits-All Approach

The most effective form of any marketing method is relevance. Your message needs to apply to your subscribers. The one-size-fits-all approach no longer works. Being relevant shows that you care about your subscribers. Only 11 percent of businesses segment their email lists, making creating relevant email marketing campaigns a competitive advantage for your business. Your segmentation can be basic or complex. By segmenting your list and customizing your message, you’ll have more engaged customers and higher click-through rates. 

Ignoring Mobile

Fifty-four percent of all emails are now opened on a mobile device, and 40 percent of mobile users check their email over four times a day. Suppose your email campaign isn’t optimized for mobile devices. In that case, many of your subscribers may not read your message. 

Avoiding these five mistakes can ensure that your email marketing campaign is successful. Email is still the most preferred communication channel for most customers, so creating an effective email campaign will help you out-perform the competition. 

Fundamentals of Digital Marketing Target Media Wireless Bridge iMailing

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Fundamentals of Digital Marketing Target Media Wireless Bridge iMailing

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