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Hiring a Marketing Content Writer

Before you hire a marketing content writer, it is essential to understand who your readers are and what their priorities and challenges are. Knowing your audience will help you craft profiles of your prospects and audience members. Once you know your target audience, you can choose the format of your content to showcase your value. Whether your content is for the blog, website, or other platforms, you’ll need to consider your sales cycle and how you can deliver the most value for the least cost.


Qualified content writers are in high demand. While many freelance writers may only focus on a single topic, a marketing content writer must also have a breadth of knowledge. This includes copywriting, content calendars, and social media analytics. In addition to excellent writing skills, a marketing content writer must have excellent computer skills and be able to handle multiple projects at one time. Some of these writers will also be expected to understand marketing data and how to interpret it to optimize content for search engine results.

The most common education requirement for content writers is a bachelor’s degree. Although a content writer can specialize in any field, many will hold a bachelor’s degree. In addition to a bachelor’s degree, a content writer should also have a journalism honors degree, which will teach them how to write for the general public. If a content writer has a journalism degree, it will be a plus in his or her resume.

Another major consideration for hiring a marketing content writer is the ability to meet deadlines. It is not always easy to find reliable writers. To make sure that your writer is dependable, conduct writing tests that are time-bound and set deadlines. The deadlines are especially important in content marketing, as the team responsible for managing it expects a consistent timeline for all projects. It is therefore imperative that you have a strong understanding of the deadlines you assign to each of your potential employees.

As a marketing content writer, you will be collaborating with a team of executives, proposal writers, and capture managers, as well as delivery personnel and other business development personnel. The goal is to ensure that your marketing materials and social media activities effectively convey key company strategies. You must possess excellent interpersonal and detail-oriented skills to be successful in this role. As a marketing content writer, you will be producing marketing materials in many formats and genres. With this diverse work environment, you can expect to create content that will be both informative and engaging.


Responsibilities of a marketing copywriter include writing content for a company’s website and social media accounts, ensuring that it’s optimized for search engine visibility and meets specific business objectives. Content writers are also responsible for updating existing content, ensuring that it’s relevant and technically accurate, and writing eye-catching headlines and other pages’ links. They also contribute to an open line of communication between a company’s management and customers, and they’re often responsible for creating content that is engaging, informative, and relevant.

A content writer’s job description should include a brief summary of the position, the title, and a few sentences stating what the person will be responsible for. This should be followed by a brief description of the purpose of the role, which will be elaborated in other sections. When writing for a website, a content writer should understand how to best utilize social media platforms, which include the ability to interact with clients.

A content writer may also work as a strategist, developing a comprehensive content marketing strategy. In addition to writing articles, a content writer may also analyze their competition’s content marketing strategies and formulate plans to either counter or beat them to the market. Depending on their role, a marketing content writer may also be responsible for managing the company’s social media accounts, engaging followers, and fostering relationships with bloggers and members of the press.

A writer must have the ability to convince a reader to take action. A potential employer or client wants to see proof of your work in action. To prove your writing ability, measure conversion and engagement statistics of the content that you create. Taking the time to measure these metrics will help potential employers and clients evaluate your skills and determine whether you’re the right person to be hired. If you’re looking to start a career as a marketing content writer, you should consider exploring these options.

As a marketing content writer, you’ll be responsible for producing articles and blog posts for a variety of different mediums. Your articles and blog posts must be compelling and informative to attract potential customers and boost sales. Content writers should have excellent interpersonal skills to ensure a positive experience. Ultimately, content marketing writers should have a keen eye for detail. This is what distinguishes one writer from the next.


There are many benefits to outsourcing marketing content creation. Hiring a marketing content writer can be far more affordable than hiring a full-time employee. For example, the Society for Human Resource Management estimates that hiring one person costs an average of $4,129 per year. This cost includes everything from posting job listings to the time and resources necessary for the hiring process. This data was sourced from the 2016 Salary Guide of The Creative Group.

When choosing a marketing content writer, remember that not all writers are the same. Even within the same genre, there is a huge range in prices. The average cost of a freelancer’s work ranges from $34 to $135 for a blog post. Solo writers can charge from $25 to $150 for a single post, depending on the length and research required. But top-line writers can charge upwards of $2,000.

To hire the right marketing content writer for your needs, ask for referrals and recommendations from colleagues, customers, and partners. Professional social media platforms like LinkedIn and Twitter are filled with content writing specialists and can be overwhelming. You should try to limit your search to the 2nd connection and personal references only. Asking people you know about their experiences with the writer’s work can be invaluable in deciding whether or not they’re the right fit for your needs.

The rate for marketing content writing will vary greatly. US-based writers can charge anywhere from $15 per hour to $30 per hour, but it’s important to remember that rates will vary based on several factors, including the writer’s experience, the type of content being written, and the relationship between the client and the writer. Nevertheless, a quality writer should be worth a lot more than $15 per hour.

The cost of hiring a marketing content writer depends on the amount of work involved. A freelancer can charge you less than a full-time employee, but you’ll be paying for the time and effort that they’ll put into researching, sourcing, and putting together each post. In addition, a freelancer can even integrate the content into your site for you. This can save you time and money.

Working remotely

The success of your marketing strategy depends on a steady stream of fresh content. Though content creation seems simple, many companies aren’t equipped to dedicate the necessary resources to create content on a regular basis. In such cases, companies may hire a remote marketing content writer to assist them. These freelancers access a talent pool of writers from all over the world and can complete work from the comfort of their home.

When working remotely, it’s important to keep in mind the following tips: first, establish a centralized communication system. Since most writers working from home cannot drop by the office every few minutes to ask for clarifications or information, you need a way to communicate with remote workers in a centralized manner. If you have multiple locations, use team chat apps instead of email. These applications enable both managers and remote workers to communicate.

A good remote writer should have basic organizational and planning skills. You won’t have immediate supervision so you should be self-motivated and have a good sense of time management. Those who work remotely tend to be more productive than their office-based colleagues – some studies even suggest that remote workers produce 13 percent more work than their in-office colleagues! To work remotely, you should focus on a specific topic and experiment with different styles. Besides, working for yourself requires you to learn to work independently and meet deadlines. Reading different types of writing regularly will also help you get a feel for different ways of communicating ideas. Writing notes from daily life can also help you develop your ideas and concepts. Lastly, a good remote writer should use an editor to edit and proofread his or her work.

A remote marketing content writer works from home. While working from home, remote writers are required to create quality content for clients. For example, they research the topics before writing them. Lastly, they edit their work before they go online to ensure that they are accurate and in-keeping with the theme of their work. Ultimately, their job satisfaction depends on the quality of their work. And they can choose to write on topics they’re passionate about, or those they have little interest in.

Hiring a Marketing Content Writer

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