How to Write Guest Blog Posts For Your Own Website
In order to learn how to write guest blog posts for your own website, you must first know how to choose the right guest bloggers. You should select a well-established business in your niche, whose readers will share the same interest as your personas. Make sure the blog you choose has a high domain authority and an active social media account. If your guest blogger is not popular, the outcome may be negative for your brand’s image.
Promote your guest blog post on your own social media networks
The SEO benefits of guest blogging are clear, but how can you make the most of this opportunity? You can build a portfolio of high-quality backlinks to your website by posting content on other websites. If you are able to establish a relationship with an established and highly regarded blog, you can promote your guest post on your own social networks. Relevancy is the key to guest blogging success. The more relevant and high-quality the content, the higher your PageRank.
Find blogs with a wide audience
A key strategy to successfully target a large audience is to find niche blogs with large readerships. There are several ways to do this, including looking at social sharing and comments. You can also use a tool such as Socialcrawlytics to identify top posts. Once you’ve located relevant blogs, you can start researching which topics they cover. Once you’ve honed your writing skills, you can submit articles for them.
Write a good subject line
Your pitch must address your audience, word count, and personalization. If you are pitching multiple editors, avoid the mass-email approach and personalize each email. Also, make sure your tone is conversational and refer to their work when possible. For example, if you are pitching a guest post about your favorite blog, use your pitch to suggest a topic for that blog’s readers.
Write a good author bio
Among the most important aspects of a guest blog post is the author bio. It should be a concise description of your background, experience, and skills. It can be a link to your homepage, mention of your social profiles, or a combination of these. In addition, it should include your email address, so readers can contact you. Here are some tips to help you write a bio that grabs the attention of your readers.
Include visuals in your guest blog post
When creating a guest blog post, be sure to include relevant images to highlight your main points and break up the text. Use a guide to free image sites to find photos and images that best represent the topic you’re writing about. Be sure to format your post to match the site’s style and content, and note the site’s formatting rules when making the submission. Images should be relevant to the topic of your post and include captions.