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Virtual Marketer Content Creation Strategy B2B Video Marketing Digitalization of Business

With the continuing decline in the attention span of most people online, it’s only inevitable that more advertisers would turn to video to get their message out. If you’re new to online marketing or a ‘newbie,’ then you’ll want to learn as much as possible about video marketing for newbies. It’s not tough, and all indications are that it’s the wave of the future.

Video Marketing For Newbies – Don’t Complicate It

You can use videos on your website or blog to capture the attention of your reader far more quickly and effectively (if it’s done right) than you could with just the printed word.

You can also use videos to drive traffic to your website or blog. The search engines love fresh content, and that includes new videos. 

The basic steps to the process are the same as with article marketing, except, of course, you are creating a video.

There are many low-cost or even free video software products that will allow you to do a full presentation and teach your visitors an important skill. That will keep them coming back for more if you give them something of value before you ask them for sale. 

First, you will need to determine what your video will be. Find some issue or problem that faces many people in your niche market.

Then create a video that will provide an answer or solution to that problem. Don’t worry about getting too fancy. Just make sure the video and audio are clear and that you don’t talk too fast or stutter and stumble over your words.

It’s annoying to have to sit through some tutorial where every other word is ‘ah.’ Rehearse and practice before you record.

If you are showing something in real-time, pause the recording while you are waiting for the website to load or during any other time when things are drifting. Don’t expect your viewer to sit through a 45-minute video when the information can be shown in just 10 minutes. 

Once you’ve decided on your video and you’ve got a rough ‘script’ written, it’s time to incorporate some carefully chosen keywords.

This will make it possible for your video to get a top ranking on the search engines. When you write the title, description, or tags for your website, you will use these keywords. 

If you’ve chosen good keywords (3-5 word keyword phrases that get high monthly searches with relatively low competition), then your video will rank well; if it ranks well, you will get a ton of very qualified traffic to your website… for free!

Now that you’ve got your video recorded and your title tags and description keywords optimized (with the URL of your website’s front and center), the next step is to submit your video to video directories.

I’m sure most of you have heard of YouTube, which is a great place to start. You can also search and find other online video directories where you can submit your video to. 

That’s pretty much it in a nutshell. You can record a PowerPoint Presentation where you illustrate how to do something, or you can do a screen capture style video where people are looking over your shoulder while you do something; either way, you’ll have great success with video marketing for newbies if you follow these tips.

7 Tips On Niche Marketing Video

Suppose you want to explode the traffic you get to your niche marketing website using a niche marketing video. In that case, you’ll have the best results if you follow a few simple steps. Failing to do so can cause a lot more work, time, and a lot less revenue. 

  • 1. Take some time in the brainstorming stage to figure out want you want to make a video about. Ideally, it will be about some problem that many people in your niche need help with. Once you’ve figured out the idea, narrow down a list of highly targeted, highly searched keywords relevant to that topic. 
  • 2. Next, you’ll want to develop a script or outline of the exact points you’re going to cover in your video. Having an outline can make your thoughts and words run smoother, which will make a more enjoyable experience for your viewers. 
  • 3. Keep the video short and to the point. Don’t let your thoughts meander. Stay on topic. Also, please don’t give out too much information; leave something for them to visit your website or buy your product. 
  • 4. Make sure your visitors can see and hear the video; it won’t do you any good if the audio, video, or voice-over is hard to see, hear or understand. 
  • 5. When uploading your video to YouTube or other video directories, take time to write up an interesting description. Make sure the title of your video has one keyword in it, at least. Also include keywords in your description and tags. Your viewers may not read these things, but the search engines will read them and use them to determine where your video belongs. 

Make sure that your description is interesting. Don’t make it the boring “this video is about… blah blah blah”. Intrigue your viewers, keep them interested and guessing. Make it something that they will remember. 

  • 6. Get more results from less work, submit your video to over one video directory, or better yet, submit it to a service that will syndicate it all over the web for you, all on autopilot. 
  • 7. Make sure that your video provides the answer to some burning question or concern that the people in your niche might have. Make it something common, something that many people struggle with. Giving someone an answer to their problem will go such a long way in establishing your credibility with your viewers, who will come to look at you as an expert. 

Making a niche marketing video is much easier than you may have thought, but the benefits can pay off hugely.

All you need to do is get some simple tools, invest some time and effort, and you can get a lot of free and very targeted visitors to your website.

There is much hype online, but using videos to market your business, really can be the wave of the future… take a ride!

Video Email Marketing - Short And To The Point

Hey, everyone trying to make money online knows the saying, “the money is in the list.” To get the most out of your email marketing, start using video email marketing. You can use videos to drive traffic to your site or offer. You can also include great, helpful videos in your email messages. 

An interesting well made video will grab the viewer’s attention. When you get them to your website, you can have another video encouraging them to sign up to your email list. A great incentive to get them to sign up is by offering them something of value, say a short course on something related to your niche. 

Once they sign up, you can then send them email messages, complete with videos, that will teach them a skill or teach them how to expand on an existing skill. Doing that will create a high perceived value. 

Here are a couple of tips to help you get the most out of all your video marketing efforts:

  • 1. Grab their attention fast. People online tend to have short attention spans. Have an interesting headline, something that is controversial or intriguing and will make them want to know the answer. 
  • 2. The next step is to answer the age-old question of potential customers: what’s in it for me? Telling them how great your product or service is won’t get you too far. It would be best if you spelled out what your product or service will do for them. How can they benefit, and why should they buy it?
  • 3. The next thing you have to do is tell them why they should trust you or care what you have to say. What ‘credentials’ do you have?
  • 4. Another thing you have to do, and it may sound mean, is to find your prospect’s pain and rub salt in it. I know that sounds horrible, but you have to remind them of what they need and why they need it, and it needs to hit them on an emotional level, and then you can provide them with relief to that pain. 

For example, if you are selling a dog training guide, you could remind them of the times they are missing out on spending with their dog because their dog isn’t trained. Remind them of all the missed walks on the beach or at the park simply because they can’t trust their dog to behave. 

Once you’ve done that and gotten them to that emotional place, offer them a solution. Tell them that your dog training videos will cure that, and they will take their well-behaved dog with them anywhere. 

See how you ‘play on their emotions? You remind them of their pain, using inspirational words and thoughts, then offer them a solution. 

Creating an interesting video email marketing series is as easy as following the directions above. Using these tactics will help you get the most out of all the emails you send. You will have fewer ‘unsubscribes,’ and you will make more sales as your list grows.

Virtual Marketer Content Creation Strategy B2B Video Marketing Digitalization of Business

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Virtual Marketer Content Creation Strategy B2B Video Marketing Digitalization of Business

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